An outsider’s perspective with insider knowledge of Food & Bev CPG

Karen Anderson leverages a 20-year marketing career, including 10 years at Lindt, the #1 premium chocolate brand, to help food and beverage leaders assess the health of their product portfolio and provide actionable guidance to grow sales, profit, and distribution.

Achieve peak performance with your brand

Sales

• Launch a new product

• Extend an existing product line

• Gain insights to attract new consumers

Profit

• Analyze drivers of Cost of Goods Sold

• Optimize your product portfolio

Distribution

• Develop sell-in story

• Adapt products to channel needs/ requirements