Puja Peruto, Principal, Quaker Lane
My partner and I hired Karen to help us evaluate Zitner’s Candy Corp., a chocolate company, as part of a larger real estate transaction. She identified key areas of opportunity related to the company’s marketing and sales and created a comprehensive strategic plan to achieve significant growth. Since our background is in real estate investment, it was important to partner with someone like Karen that was not only an expert in chocolate, but could also easily translate her vision and plans to us and our investors in a way that instilled confidence. Karen has a great sense of humor and is flexible to client needs, which made working with her enjoyable.
Tami Luongo, Senior Director of Strategic Customer Development
I worked with Karen in brand marketing for ten years at Lindt. She is one of the most passionate and committed marketers I have ever had the opportunity to work with. She is extremely analytical, often beginning every project that she works on with an in-depth assessment, exploring all angles of the business before moving ahead. While at Lindt she was instrumental in developing an approach to monitoring the health of the brand’s product portfolio. This approach was then applied across the entire brand team.
Cameron Broderick, Director of Sales
Karen brought a refreshed vision and strategy to our marketing plans and was integral in helping us crack new markets while enhancing our engagement with current customers. Karen is a fantastic collaborator. She listened to various stakeholders (inside sales, outside sales, and customer service) and synthesized sentiments across the business to create effective sales tools for our team including revamped client presentations and brochures. Her ‘can-do’ attitude, infectious energy, and innovative ideas energized our team and were critical to our success.