Ocean Spray Craisins® is the #2 dried fruit brand.
Delivered a strategic plan to revitalize sales for two declining snack lines and meet the desired goal to create an entryway for the brand to reach a new, younger audience.
Analyzed IRI data, internal sales data, primary and secondary research reports, and historical business reports and presentations.
Provided recommendations for product and flavor innovation, new packaging format, and aisle placement for the Food and Club channels.
Zitner’s is a 100-year old brand, known in Philadelphia and the Mid-Atlantic region for its popular Easter eggs.
Assessed a chocolate company as a part of a larger real estate acquisition for Quaker Lane, a real estate investment firm. Built a comprehensive, strategic marketing and sales plan to grow 15-20% in annual sales.
Established a roadmap to enhance branding, optimize the product portfolio, update packaging, and increase distribution through existing and new channels/customers.
Generated a bottoms-up four-year sales forecast to inform valuation and incentivize investor engagement.
Life Biosciences is dedicated to developing novel therapies to extend healthy human lifespan by targeting the biological causes of aging.
Streamlined and led internal and external communication, in collaboration with senior leadership, for a biotech start-up dedicated to the research of longevity and aging in its totality.
Gained coverage in The Boston Globe (Sunday, front page), Financial Times, and BioSpace, among other relevant publications by managing external PR team to ensure strategic approach, achieve high-quality results within budget, and maintain legal and confidentiality compliance.