Elevate your brand with a winning sales, profit, and distribution strategy

“Power Hour”

1:1 Advisory

Does this sound familiar? “I’m stuck on this one issue that’s holding my business back from moving forward. I wish I had someone who could give me strategic actionable guidance on what to do.”

Let’s use this power hour to answer your questions and create a plan with clear action steps you will take to accomplish your goals.

*This can also extend into a day-long exercise with your team at a day rate where we can tackle issues, such as how to create structure around business analysis and strategic planning, brainstorm product innovation, develop a launch plan, etc.

Project Fee

Sometimes there just aren’t enough hours, days, or weeks to get everything done. If you could wave your magic wand, a specific project or set of projects would be planned, with metrics to measure success, and executed.

Let’s cross something off your “to do” list!

Retainer

Fractional CMO, consultant, interim marketing resource - there are plenty of words to describe your need for a marketing expert to be consistently available on a daily, weekly, or monthly basis to provide guidance, to fill in for a short- or long-term leave with P&L ownership, or to act as an extension of your team.

“Go out on a limb. That’s where the fruit is.” — Jimmy Carter

Earlier in my career, I was very uncomfortable with taking risks. An opportunity arose to manage the LINDOR brand for Lindt Australia through a short-term “externship”. I didn’t know anyone in Australia and I had only met one member of the Lindt Australia team at an international marketing conference two years earlier. This was my chance to overcome my fear of risks. I applied, was accepted, and moved to Sydney!

Here, we’re wrapping after a full-day TV commercial shoot with Roger Federer, Lindt’s brand ambassador, who was in Melbourne for the Australian Open. I had never produced a TV commercial before, but it was a critical component to the integrated plan I created for the LINDOR Strawberries & Cream launch, which became the largest product launch in Lindt Australia history, at the time.

I’m grateful for this unforgettable experience and for learning how rewarding taking risks can be.